Bond Chemicals has rebranded to PoolFlow. Same patented Australian formulations, same team, new name, new packaging, and an expanded range of liquid pool and spa care products.
After nearly a decade developing some of Australia’s most innovative pool and spa care products, we’ve given ourselves a name that better reflects who we are and where we’re headed. Bond Chemicals is now PoolFlow.
The formulations haven’t changed. The commitment to quality hasn’t changed. What has changed is a new identity, a new website, fresh packaging, and an expanded range of products, all built around a philosophy we’ve believed in from the start: pool care should be effective, safe and simple.
Why the New Name?
Bond Chemicals served us well, but as our product range grew and our stockist network expanded across Australia and New Zealand, we wanted a name that spoke more directly to what our customers actually experience: pool care that flows. No fuss, no guesswork, no complicated routines.
PoolFlow captures that. It’s the idea that looking after your pool should feel effortless, that the right products, used the right way, make everything easier. Smart science, simple pool care.
“Same smart science, same commitment to quality, just a fresh new look that better represents what we stand for,” said Campbell Heath, PoolFlow Co-Founder and Director.
The People Behind the Products
PoolFlow is led by Co-Founders Campbell Heath and Max Bradbury, whose combined expertise in chemical engineering spans decades. Between them, they hold ten registered patents, and their long-standing commitment to research and development has produced world-first innovations including liquid lithium sanitiser and zero-fume pool acid technology.
Campbell brings dual qualifications in chemical engineering and commerce, while Max’s career as a chemical engineer has been instrumental in developing the liquid formulations that set PoolFlow apart. Every product in the range is developed in-house at our facility in North Laverton, Victoria, and manufactured under strict quality controls.
“We’ve always believed that innovation should make life easier, not more complicated,” said Heath. “Every product we develop is designed to deliver professional results without the hassle. That’s what smart science means to us.”
A New Digital Home
Alongside the rebrand, we’ve launched a completely redesigned website at poolflow.au. You’ll find detailed information on every product in our range, clear RRP pricing, and a stockist locator so you can connect with a local stockist who knows the products inside out.
Phase two of our digital rollout will introduce a dedicated stockist portal, giving stockists the ability to log in, place orders, track deliveries and download marketing assets from a single platform.
Three Products Worth Knowing About
If you’re new to PoolFlow, here are the three flagship products that have built our reputation in the Australian market.
Pure: Liquid Magnesium
Pure is a highly concentrated liquid magnesium formula suitable for both pools and spas. It makes converting to a mineral pool easy and affordable, without the prolonged transition typically required with traditional mineral salt blends. Pour it in, circulate, and you’ll notice the difference in the water feel almost immediately.
Lithium Pro: Liquid Lithium Sanitiser
Lithium Pro is the industry’s first patented liquid lithium sanitiser, and it is endorsed by NSW Health as their recommended sanitiser for commercial spas. Unlike conventional sanitisers that break down in hot water, Lithium Pro actually becomes more effective as the temperature rises. Once you’ve tried it, you won’t go back.
pH: Zero Fume Pool Acid
Zero Fume Pool Acid is a patented formula and the only zero-fume pool acid available on the Australian market. It delivers the same high-strength pH correction as traditional hydrochloric acid, without the dangerous vapours that corrode your equipment and irritate your lungs. It is a genuine step forward for anyone who handles pool acid regularly.
What Else Is New?
We’ve also expanded the range with several new products designed to fill the gaps in everyday pool and spa maintenance:
- Alka Boost – an alkalinity increaser that stabilises pH and protects equipment from water chemistry fluctuations.
- Dual Clean – a 2-in-1 pipe degreaser and cartridge cleaner that tackles two jobs with one product.
- Spa Care Essentials: Starter Kit – a complete kit for new spa owners, featuring Lithium Pro and everything you need to get started.
- Spa Care Essentials: Premium Kit – includes Pure Liquid Magnesium for a therapeutic mineral spa experience.
- Protect: Liquid Calcium – the only liquid hardness increaser for pools and spas, eliminating the heat and clumping issues of traditional calcium flakes.
And there’s more on the way. We’ve teased an industry-first product launching in 2026, and we’ll share the details as soon as we can. You can browse the full range here.
New Look, Same Formula
You’ll start seeing fresh PoolFlow packaging rolling out across the range over the coming months. The look is new, but what’s inside every bottle is exactly the same, the same patented formulations your pool has been running on, manufactured right here in Australia.
Growing With Our Stockists
PoolFlow products are sold exclusively through authorised stockists, and that is not changing. We believe in supporting local businesses and making sure every customer gets expert guidance along with their products. Our stockist network spans Australia and New Zealand, and we’re actively growing.
For our existing stockists, the rebrand comes with enhanced communications, consumer education campaigns, seasonal promotions and a comprehensive suite of marketing assets to help you sell more confidently. For pool shops and service professionals who are interested in joining the network, you can find out more about becoming a PoolFlow stockist here.
“Our goal remains simple: give stockists the best products that make pool maintenance easier for everyone,” said Heath.
Find Us
Whether you’re a pool owner looking for better products or a stockist looking for a better range to stock, we’d like to hear from you.
Smart Science. Simple Pool Care.
